Gaming executives embrace AI tools with open arms


Venture capitalist Andreessen Horowitz (a16z) is betting big on generative AI, which has the potential to establish new work processes, especially in game development.

In May, a16z surveyed 243 game studios about their current and future use of AI tools. Respondents from the studios were primarily executives (55%)followed by game designers (15%), developers (12%), and other roles.

About 38% of the teams surveyed had up to five members, 32% had up to 20 members, and 17% had up to 50 members. Seven percent were part of large studios with 51 to more than 200 employees (2%).

While 83% of studios catered to casual or advanced gamers, the rest catered to either hardcore gamers or people who hardly played at all.


Design, story, audio: Game studios plan to use AI across disciplines

Troy Kirwin, who worked on the study, shared some key findings on Twitter. According to the study, 87 percent of studios surveyed are already using AI tools. All plan to use AI in the future (99%).

Respondents currently rate the transformative potential of AI for their work at 6.7 out of 10. They expect this to rise to 9.1 over the next decade. 89 percent of respondents are positive about the potential of AI, while 11 percent are undecided or concerned.

Consisting with the mentions of Midjourney and ChatGPT, the most common use scenarios are design inspiration and storyboarding at 80 percent. Storytelling is the second most common use scenario at 60 percent.

ChatGPT and Midjourney lead the way

ChatGPT and Midjourney are currently the most popular AI tools among game studios, followed by Stable Diffusion. Developers get help writing code from Github Copilot.


a16z invests in generative AI for games. Last November, the Silicon Valley venture capitalist published a detailed analysis of the potential of generative AI in games.

The basic thesis is that generative AI lowers the barrier to entry in game development by reducing the complexity of asset production while increasing quality, quantity, and speed. One possible outcome would be “micro game studios” that produce large and complex games with only one or two people.

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